USWE

The team behind USWE grew up riding off-road motorcycles on the Swedish country side, searching for the adrenaline rush in deep mudholes and at big climbs. We stuffed our backpacks with enough food, water and gear to keep us and our bikes running day and night. The packs were really uncomfortable and bounced around our sore backs like dancing monkey’s or God knows what. We hated it!

Our frustration led us to buy an old Husqvarna sewing machine in 2007 for a couple of bucks so we could start working on our own backpack prototype. Did we know how to sew? Hell no. Did we enjoy it? Hell yes. And USWE was born.

Today we are a global brand designing bounce free action backpacks for athletes and weekend warriors, who rather spend two hours trekking through cold mud than 10 minutes in a shopping mall. Do our packs also work in sunshine during a nice morning jog? (Hey, does the hen lay eggs?) Of course they do!