Deus Ex Machina

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DEUS EX MACHINA (GOD FROM THE MACHINE)

The Deus (“day-us”) philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice.

Deus Ex Machina is a sum of parts, it’s not just one idea, it’s more of a philosophy than a brand. Like a big ole cornucopia of fun embracing every flavor of enthusiasm.